Everyone has become an entrepreneur.
When you dig deeper into the world of writing and online blogging, you notice a few things right away.
You notice what you can do, the people you can reach, the followers you can gain — all with a few clicks of a button and some skillfully worded compositions.
The more you realize this, you begin to review all the latest trending topics and read more of the work written by others. You tell yourself with each entry to “go big.” Then, you compose as if you’re Shakespeare just beginning his journey.
By the time your blog is perfectly composed and you’re prepared to publish your profound revelation, you can’t ignore the excitement that’s building.
“This is it! It’s perfect! They’ll love it! This will be the one that goes viral!”
With confidence in your click, you ready your fingers for the official “last edit.”
If you’re a night owl (and the best writers are), it will probably be midnight before you’ve even gotten this far. Since the world is asleep, time is on your side, along with your iPhone, iPad, Evernote, and Twitter.
You click and you publish! It’s finished. Then, you immediately begin checking your stats.
As it’s published on every social media feed and you toggle from screen to screen making sure, you grow anxious. This will be the blog that astounds the masses!
Four hours later …
Two views, no recommendations or likes, and no shares. You can feel the self-doubt invading your mind. You hurry to read over your post (7 times) change a few words, correct a typo or two, second-guess your headline and change the title.
Anything you can do to perfect it. It doesn’t matter, rationally thinking, that most of the online community is asleep or that you shared during prime hours for minimum traffic.
If it didn’t become an instant success then it must be you!
One more blog published and the world wasn’t changed — yet again.
As your mind races and whispers lies in your ear and you rethink your whole plan for your future; as you tiredly scramble for quick fixes, more views and traffic — reformatting your entry for the thirty-first time.
Before you jump to the “I’ve done all I can do” conclusion and consider setting your writing aspiration aside . . .
Allow me to mention a few things I’ve observed, as a newly beginning blogger.
Everyone has become immune.
Everyone has become immune to emotions, connection and feelings. We don’t invest too much of our heart into our writing and we don’t invest too much of our heart into others.
But our nature compels us to want to connect with others on an intimate level, and it goes beyond just business. While we’re all perfectly content with discussing politics, HTML codes and marketing, networking and CSS, there are everyday, ordinary people who read and seek out raw, passionate and emotional, connection!
So, you might have given it all that you had. You might have arranged every word with meticulous brilliance. It’s not that.
Why did you write it?
If you can’t answer that question with an impassioned response that provokes your own soul and mine, that’s why your blog didn’t go viral.
If readers wanted to hear how to build their own online network, market a product, or skim through articles on guns, freedom, war and world issues, they’d turn on the television or browse their social network pages.
That’s not what people want.
They want to know what breaks you.
They want to read about what makes you who you are. They want to know the worst thing you’ve ever done, the dirty secrets that no one knows and the very things that rouse your soul.
They crave hidden memoirs of the night you were powerless to desire and your body ravished by the best sex you’ve ever had; erotic compilations of what sparks arousal when you’re alone; what keeps you awake—
Your fantasies. Your failures. Your fears.
That’s what they read as they lay awake, yet again, one side of their bed still cold.
They want to see the real you, ripped open and exposed to the world.
They want reassured that somewhere out there is a person as intricate and complex as they are!
They’re not really alone.
We all want to feel connected in our disconnection. Connection is what we hunger and we’re starving.
I once read it summed up like this:
Write something that requires you to tear a chunk of your soul away and leave it dripping, bloody, on the page. — Gary Rogers
People want to see the human side of other people. So, the next time you write your late night entry, after dinner and a few drinks of vodka, in the words of Gary, requests of the readers, and as eloquently as I can demand:
Write something worth a damn!
As I mentioned, this isn’t the blog that goes viral.